Bridgerton
An interactive brand experience campaign for the second season of the popular Netflix series, Bridgerton, by Shondaland .
Social Media
Lady Whistledown opens her very own twitter to tease an upcoming event as well as give her two scents on the drama of the current season.
The Bridgerton instagram will begin to feature tips and tricks of the ton.
A TikTok will be created to start a POV trend to get people involved in the world of Bridgerton and to give them the chance to win ticket to an upcoming event.
Guerilla
Gold frames will be spread across Central Park the same night the Lady Whistledown socials are launched. Each gold frame will have note written on the back from Whistledown herself pointing viewers to the microsite and social media.
Microsite
Out of Home
Immersive Bus Shelter
Event
For the MR Garden Maze experience guests will be handed MR Opera Binoculars to bring their walk through the maze to life. As they get to certain touch points on the garden walls they will see a series of 5 different scenes from season 1 play out right before their eyes. Powered by Microsoft Hololens.
Copywriting & Art Direction: Cailyn Hoertz & Kylie Ruffino
Event Illustration: Anna Dixon